RCV Tip #10: Reaching Voters for the Second Time

This is the tenth in our series of weekly tips about campaigning under Ranked Choice Voting. If your campaign has been measuring your support through your voter contact effort, RCV adds an additional dimension for consideration as you might begin to reach some of these voters for a second time.

More Depth to the Breaking of Undecided Voters

In a traditional election, a key measure campaigns may track when reaching voters for the second time is the rate at which previously undecided voters are now supportive. In a multicandidate race, it could benefit you to analyze not only the rate at which previously undecided voters now plan to you support you with a first choice, but also which voters have settled on a different first choice but will rank you as their second or lower choice. As discussed previously, these new lower choices will vary considerably in their value to your campaign depending on how you evaluate the strength of your opponents.

A Second Pass for Second Choices

RCV also provides an opportunity to gain from a second conversation with a voter who was previously firm in their first choice support for a different candidate. Especially if there is an opponent you anticipate could be eliminated early in the counting, a continued effort to secure their supporters’ second-choice support might be worthwhile. If you have tracked which voters were undecided on a second choice in your first conversation, this also could represent a valuable group to prioritize reaching again.

Not Too Late to Start Asking and Tracking Second Choices

If your campaign previously only tracked first-choice support but you now anticipate that second or lower choices might be necessary to win, it is not too late to begin this practice. Any initial trends you might identify through this could be valuable in guiding campaign priorities in these final weeks of the campaign. As voters are increasingly decided on a first choice, it could be an increasingly effective time to secure lower-choice support.

In case you missed it, here are our links to previous tips:

RCV Tip #1: Using the Language of Ranked Choice Voting in Your Campaign

RCV Tip #2: the Road to 50%+1

RCV Tip #3: RCV Messaging and Your Website

RCV Tip #4: Get ready to start asking for lower-choice support

RCV Tip #5: Can we host a fun ranked vote at your event?

RCV Tip #6: Training Your Campaign Team on RCV

RCV Tip #7: Candidate Forums

RCV Tip #8: Building Coalitions

RCV Tip #9: Encouraging Ranking